Green Bolt make it quick and simple to buy a domain. However, you may not be sure where to begin, or what type of domain is right for you. Whether you're an established business or a new start-up, a non-profit or just looking to start a personal project, getting the right domain is important.
Of course, if you want to start searching for domains straight away, you can do so here:
Buy Domains with Confidence
What is a domain name and how does it work?
The first step with getting any website off the ground is to buy a domain name. This will be the address of your site. For example, our domain name is greenbolthosting.co.uk. Another good way to think of it is as a "sign post" that points to your website, which will be hosted on a server.
Using our search form, you can find out which domains are available. When you've chosen one that's right for you, simply add it to your cart and go through the checkout process. At the end of it, your domain will be registered and locked to everyone else, and you'll be able to manage it in your customer portal.
Note that a domain name is not the same as hosting. It is only a sign post, which you can point anywhere. The hosting is the storage of your website itself, which is a separate service. You needn't buy hosting from the same company that you registered your domain with, in fact, though doing so will make the setup a bit simpler, as the domain will already be pointing to the right location.
Should I buy a .co.uk or .com domain?
One of the first questions people ask is whether they should buy a region-specific domain, such as .co.uk or .de. It's often assumed that being on an international domain like .com is always better. The difference in price often contributes to this illusion. However, it isn't always true.
In a nutshell, using a national domain name makes you more visible at home and less visible elsewhere. For many, both of these are positives. If you're a UK-based business, marketing your services primarily to UK customers, then you should use a .co.uk domain. Doing so will make it clear to your customers that you're relevant to them, as well as to the search engines providing their results.
On the other hand, if it doesn't matter where your traffic is coming from, using .com is fine. A blog might be a good example of this, or a larger business that's happy to service international customers.
Keyword Optimised Domains?
If you are thinking of buying a domain name based entirely around a searchable keyword or phrase, keep in mind that this only allows you to target a single keyword effectively.
Keyword-heavy domain names are also becoming less trusted in general, by both people and search engines. To human eyes, they seem cheap and generic. To Google, it's a shallow, obvious attempt to 'game' their algorithm. It's usually better to use a brand name for the domain itself and leave the keywords for the page titles and content. This enables you to cast a wider net by covering different services with their own, unique pages. This is better for your customers and for your SEO.
If you'd like further advice please contact us about our keyword research and web page optimisation services.