The art of SEO Content Writing lies in finding relevant, lucrative keywords without too much competition. Structuring your pages wisely, around these words and phrases, will bring visitors to your site for years to come. These visitors will turn into customers without requiring a large investment.
A single keyword optimised page keeps on working indefinitely, with no ongoing costs. The more pages you have, the more traffic your website will get.
Increased Traffic = Increased Revenue
By doing careful research and optimising for relevant keywords, we can ensure that the people who visit your site are already interested in your products and services.
What is SEO Content Writing?
Understanding what your readership is typing into Google is the first step to good SEO Content Writing. This can be done with an in-depth keyword report, which catalogues all of the search terms relating to your website, their monthly traffic and competition. Then it's a matter of building your content around the juiciest examples.
There are lots of different types of content:
The homepage is the most crucial part of your website. It should be optimised around your strongest keywords and communicate immediately what your website is about, who you are and what you do.
If you provide services to customers, granular service pages can cover the different areas of your business, enabling you to target specific keywords for each one.
FAQs give you the chance to answer customer questions when they are close to making a buying decision. It's a good idea to make your content helpful and informative, not just another sales pitch.
If you sell products, having separate pages for each one will bring in people that search for specific items. Otherwise, you might only attract people who search by broad categories, which is a minority.
Blogs are useful for covering more questions that won't fit in the FAQs. These are things that may require a more thorough explanation.
It's good to share useful news that's relevant to your industry. People searching for these topics are likely to have an interest in your goods or services already.
With so many ways to get in front of potential clients or customers, doing so amounts to a question of time. If you have it, we can provide training for you or your staff. Otherwise, we can take care of your copywriting needs for you. Just click on the button below to contact us about your requirements.